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Karel-Jan Vercruysse from deJuristen

Whether you call it disruptive or ‘plain and simple’ innovative, Ghent-based law firm deJuristen definitely knows how to keep things interesting. They not only approach the ‘old’ legal business in new, fascinating ways, but also keep an eye out for different opportunities that may seem a bit odd for a law firm at first. When they introduced a new marketplace for consumers and local farmers to connect with each other (Mijnboer.be), we just had to reach out for a chat with Karel-Jan Vercruysse, partner at deJuristen to talk about their company, disruption and the digital transformation of the legal profession.

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For decades companies have closely watched their direct competition to anticipate the development of their new products. Imagine your biggest competitor coming up with something revolutionary that you haven’t even researched yet, a nightmare!

Times have changed though. If we look at the past 10 years, almost every disruptive idea in every sector came from outside the industry, usually from the technology sector. The most iconic example of this is the moment when Steve Jobs announced the first iPhone in front of an audience containing dozens of executives from Nokia, Motorola and BlackBerry. They couldn’t believe their eyes. Read More

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