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McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure to be more transparent about its food and processes.

Meanwhile some of the competition has been heavily investing in digital, while McDonald’s mostly remained at the sideline and allowed others like Starbucks and Subway to take the lead. Recently however, it has been working hard on its Digital Transformation. McDonald’s wants to re-invent the customer experience for the digital age, here is how they are doing so far:
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We talk a lot about disruption and the need for companies to transform for the digital age. We help them to create a long-term vision and a short-term actionable plan to achieve this.
Most companies have plenty of ideas to transform, but executing them is a different story, which requires people who take the lead in a permanent cycle of transformation. We researched companies that are leading by example in the Digital Transformation space and came up with an impressive list of Chief Digital Officers. Read More

Harvard business reviewLast month, Harvard Business Review published an article on why we need better managers to deal with Digital Transformation. In their post they mentioned several of the aspects that the digital leadership in your company needs to excel at:

Creating a transformative vision of how your firm will be different in the digital world.
Engaging employees in making the vision a reality.
– Channeling an organization’s energy through digital governance.
Breaking down silos at the leadership level to drive digital transformation together.

We agree with many of the things that are mentioned, but the question is: how do you find this digital leadership?

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