Most companies focus on high revenues, low costs and big profits. Digital disruptors however, do things differently. They focus on market share and long-term potential, instead of short-term monetization and earnings.

Disruptors and their investors are willing to sacrifice their profits in the short-term, to ensure a long-term global success. And it’s not just the rising startups following this course.

Amazon 20 years

Read More

There are only a few brands that have successfully created a community in which they collaborate with their target audience. Communities naturally form because people feel the need to unite around a specific topic. For brands it is difficult to create an environment like this, because it is unnatural. Still, some of them have succeeded in very creative ways that add value for both sides. Here are 3 great examples that we really like:

Read More

Change and evolution are nothing new. Humanity is subject to permanent change: every cell, every person, everything around us, every part of the universe is changing and evolving. This has been the case since the big bang and it will go on forever. So why is digital change so scary? Why is it so difficult to manage?

The speed of change

Read More

If you saw the Apple Watch release yesterday or some of the video reviews, you know exactly what this is about. (Here is a video of the 2 hour event, in case you missed it.)

Apple Watch Release

It is of course not the first smartwatch out there, but now that the last of the expected players is going to enter the market, it is time to have a look at what exactly these smartwatches are disrupting.

Read More

We are seeing digital disruption happen in many sectors, yet somehow, a lot of companies still believe that their sector is safe and will continue to be for a long time. “People are still going to need my product or service.” Right, that is what a lot of companies said that have now disappeared, but in the end, the consumer wants to have things that are easy, that add value, that are done well. If you’re not the best provider of that anymore, they will move on sooner or later, no matter how big you are.
Read More

Remember those fat yellow books we used to get for years? The Yellow Pages (Gele/Gouden gids in the Netherlands and Belgium) are close to heart for traditional companies, since they were listed in them by category for decades. During this time, the Yellow Pages were the global market leader in local advertising. Being part of a telephone book however, meant that the vast majority of the information the customer got was irrelevant for them, at the cost of a lot of resources as well.
 
Read More

Follow us on Facebook