How can your organization create meaningful change in the world if it doesn’t know what the world is going to look like? This is why we always start our Digital Transformation workshops or presentations by inspiring and opening the eyes of our public or workgroup. We show them examples of players that are disrupting their sector today and others that may do so in the future. Read More


Karel-Jan Vercruysse from deJuristen

Whether you call it disruptive or ‘plain and simple’ innovative, Ghent-based law firm deJuristen definitely knows how to keep things interesting. They not only approach the ‘old’ legal business in new, fascinating ways, but also keep an eye out for different opportunities that may seem a bit odd for a law firm at first. When they introduced a new marketplace for consumers and local farmers to connect with each other (, we just had to reach out for a chat with Karel-Jan Vercruysse, partner at deJuristen to talk about their company, disruption and the digital transformation of the legal profession.

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Virtual Reality

Virtual Reality is described as one of the “Next big things” by the media, but all the abusers of “the next big thing” have made us numb for such talk. Our friends, family and influencers aren’t really talking about VR, so the debates on what it can potentially change about our lives haven’t really come through yet. Read More


You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital, but what does this really mean for your business? How do you keep attracting all of these people to your offering now that some people shop online more and visit less stores, while others don’t use modern technologies. Read More

We’ve analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them “The 7 Metaphors of Digital Disruption“. We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.

How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.

We’ve made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too.

Please let us know your thoughts about it!

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Big Data

Big Data is one of the biggest buzzwords of the past few years. Here’s a great quote about it:

“Big Data is like teenage sex. Everyone says they’re doing it, hardly anyone really is, and nobody knows what they’re doing.”

Those of you who are familiar with our Digital Transformation methodology know that we like things a little more pragmatic, so here is how you should start using data as a backbone of your business. Read More

For decades companies have closely watched their direct competition to anticipate the development of their new products. Imagine your biggest competitor coming up with something revolutionary that you haven’t even researched yet, a nightmare!

Times have changed though. If we look at the past 10 years, almost every disruptive idea in every sector came from outside the industry, usually from the technology sector. The most iconic example of this is the moment when Steve Jobs announced the first iPhone in front of an audience containing dozens of executives from Nokia, Motorola and BlackBerry. They couldn’t believe their eyes. Read More

Over the past 2 decades, libraries have become associated with an outdated product in paper books. Most people have stopped visiting them as the Internet fulfills all of their needs far better than any library could. Or does it?

There is one aspect, embedded in the roots of the library, for which there is huge demand in the physical world nowadays. The Hunt Library shows a true understanding of how people can thrive in a place that is built on digital.

Here is how it is redefining the library for the digital age and setting the example for countless others:
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McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure to be more transparent about its food and processes.

Meanwhile some of the competition has been heavily investing in digital, while McDonald’s mostly remained at the sideline and allowed others like Starbucks and Subway to take the lead. Recently however, it has been working hard on its Digital Transformation. McDonald’s wants to re-invent the customer experience for the digital age, here is how they are doing so far:
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