McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure to be more transparent about its food and processes.
Meanwhile some of the competition has been heavily investing in digital, while McDonald’s mostly remained at the sideline and allowed others like Starbucks and Subway to take the lead. Recently however, it has been working hard on its Digital Transformation. McDonald’s wants to re-invent the customer experience for the digital age, here is how they are doing so far:
While McDonald’s realized the threats and opportunities of digital rather late, it is now taking strong action to remain competitive. Have you looked at the digital competition and innovation in your sector yet? Our book on Digital Transformation can help you to anticipate disruption and take your future in your own hands.