Jo Caudron and Dado Van Peteghem are the managing partners of DearMedia, a consulting company that helps companies deal with digital strategy and transformation.

We’ve analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them “The 7 Metaphors of Digital Disruption“. We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.

How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.

We’ve made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too.

Please let us know your thoughts about it!

Read More

Big Data

Big Data is one of the biggest buzzwords of the past few years. Here’s a great quote about it:

“Big Data is like teenage sex. Everyone says they’re doing it, hardly anyone really is, and nobody knows what they’re doing.”

Those of you who are familiar with our Digital Transformation methodology know that we like things a little more pragmatic, so here is how you should start using data as a backbone of your business. Read More

For decades companies have closely watched their direct competition to anticipate the development of their new products. Imagine your biggest competitor coming up with something revolutionary that you haven’t even researched yet, a nightmare!

Times have changed though. If we look at the past 10 years, almost every disruptive idea in every sector came from outside the industry, usually from the technology sector. The most iconic example of this is the moment when Steve Jobs announced the first iPhone in front of an audience containing dozens of executives from Nokia, Motorola and BlackBerry. They couldn’t believe their eyes. Read More

Over the past 2 decades, libraries have become associated with an outdated product in paper books. Most people have stopped visiting them as the Internet fulfills all of their needs far better than any library could. Or does it?

There is one aspect, embedded in the roots of the library, for which there is huge demand in the physical world nowadays. The Hunt Library shows a true understanding of how people can thrive in a place that is built on digital.

Here is how it is redefining the library for the digital age and setting the example for countless others:
Read More

McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure to be more transparent about its food and processes.

Meanwhile some of the competition has been heavily investing in digital, while McDonald’s mostly remained at the sideline and allowed others like Starbucks and Subway to take the lead. Recently however, it has been working hard on its Digital Transformation. McDonald’s wants to re-invent the customer experience for the digital age, here is how they are doing so far:
Read More

We talk a lot about disruption and the need for companies to transform for the digital age. We help them to create a long-term vision and a short-term actionable plan to achieve this.
Most companies have plenty of ideas to transform, but executing them is a different story, which requires people who take the lead in a permanent cycle of transformation. We researched companies that are leading by example in the Digital Transformation space and came up with an impressive list of Chief Digital Officers. Read More

This is why our 7th Digital Commandment is:


No matter how big you are as a company, always stay humble and keep an eye on the ball. Too many people in large companies are making fun of new or small players in their industry, instead of investigating what they are really up to. In many cases, execs are not even aware of their existence. Startups are thriving on this arrogance of traditional companies. Digital has enabled them to bring multinationals to their knees.

Derailed train

2 weeks ago we wrote about who should lead your Digital Transformation. No matter how amazing this person might be, he or she cannot do this transformation alone. Buy-in from the top and the board of directors is necessary, but it won’t be enough either. To book real results, you will need a Digital Leadership team.

In our workshops this is often formed by (part of) the group of attendants, but since most of you haven’t done Digital Transformation workshops, we’ll explain how we see this team below to help you form yours.

Read More

Follow us on Facebook