In one of our blogposts, we wrote about how Digital-first players aim for market share, not short-term profits. One of the major advantages of these players, which are usually startups, is the speed at which they can innovate. How do they get so fast? And is there anything you can learn from that and apply to your business today? Read More
McDonald’s is among the best known brands in the world, but over the past years it has been facing new challenges, such as the heavy pressure to be more transparent about its food and processes.
Meanwhile some of the competition has been heavily investing in digital, while McDonald’s mostly remained at the sideline and allowed others like Starbucks and Subway to take the lead. Recently however, it has been working hard on its Digital Transformation. McDonald’s wants to re-invent the customer experience for the digital age, here is how they are doing so far:
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We’re always looking around for organizations with strong digital transformation efforts. They are not only great examples for our clients, but also help our methodology to evolve, like the future does.
Disney is one of the best examples we have come across thus far. Read More