The best strategy to adopt new technologies is diving right into them. In the digital world, that means using new tools as soon as they’re released, subscribing to new networks that get attention, downloading mobile apps that get traction, following startups that have the potential to disrupt your business. However, most businesses do the opposite. They are simply not aware of what’s new or they are not taking what’s happening in front of their eyes seriously.
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Digital Transformation will not only force you to do different things, but also to do things differently. A couple of new business mantras need to be introduced and should become part of everyone’s thinking. Anything you do, anything you develop, anything you roll-out toward the market, it should always be driven from a new set of basic rules that determine your view on the world from now on:
Before the age of digital, change happened much slower. Business models and strategies mainly changed when new generations took over. Today’s situation is way more challenging. The rise of the Internet creates more competition, not just from large players, but often from small ‘digital in the core’ startups who are entering the market very rapidly. Digital enables highly scalable models that can potentially disrupt entire industries.
“Either you‘re disrupting or you‘re at risk of getting disrupted.” ~Brian Solis
This is very true for almost any sector nowadays, yet most of the time people only talk about the financial aspect of the disruption. What about the company morale? How does your team experience the disruption?